**Experienced Digital Marketing Specialist - Parentfile - Full Time Remote Opportunity**

Are you a highly motivated and entrepreneurial digital marketer looking for a new challenge? Do you have a passion for helping parents and families navigate the complexities of modern life? We're seeking an exceptional individual to join our founding team at Parentfile, a mission-driven startup that's revolutionizing the way people save and organize their most precious memories and information. **About Parentfile** Parentfile is an innovative online platform designed to help parents save everything important as they navigate life's journey. From saving memories of their children's milestones to organizing their own legacy for their loved ones, Parentfile provides a secure and intuitive space for families to store and access their most treasured information. With a grand ambition to reach 100 million users within the next decade, we're seeking a talented Digital Marketing Specialist to help drive our growth and success. **About the Role** As a Digital Marketing Specialist at Parentfile, you'll play a critical role in developing and executing our digital marketing strategy across various channels, including display advertising, social media, and email marketing. You'll be responsible for creating and managing landing pages, Facebook and Google ad campaigns, and social media content to drive engagement, increase followers, and ultimately convert subscribers. Your expertise in email marketing will also be essential in crafting compelling campaigns that resonate with our target audience. **Key Responsibilities** * Personally create and manage landing pages, Facebook and Google ad campaigns with specific CPA and CPL goals * Test additional ad platforms such as Pinterest, mom blogs, and others where moms are spending time online * Perform daily reporting of key metrics to spot trends and opportunities to scale the ad budget and ensure ROA goals are achieved * Post daily to social media to drive engagement, increase followers, and ultimately subscription conversions * Personally create copy for and send email campaigns to prospective customers in an effort to convert them to paying subscribers * Achieve targeted conversion rates for abandoned cart emails and base email campaigns * Experience with managing deliverability, automations, and utilizing new email marketing techniques * Engage in weekly product research with friends and colleagues to obtain feedback and incorporate into our product positioning for each demographic (young children, adult children, aging parents) * Be comfortable in creating own documents and materials when needed for landing pages, images, and more * Ability to work effectively individually, as well as a part of a very small team in sharing the workload **Essential Qualifications** * Must understand the mindset of a parent so you can 'live the brand' * 5+ years of display ad expertise, social media marketing, and email marketing experience * Possess the passion and work ethic to be an entrepreneur, excited to get in on the ground floor of an exciting company * Experience with revenue-based goals and achieving those objectives * Excellent written and verbal communication skills; highly-skilled in writing articulate and convincing ad copy, posts, and emails * Must be energetic and positive and resilient; hitting dead-ends doesn't disappoint you, as you simply try another way * Effective problem-solving, multi-tasking, time management, organizational skills, and be an efficient self-starter in working remotely **Preferred Qualifications** * Experience with managing large budgets ($50K/month+) and achieving significant ROI * Familiarity with marketing automation tools and platforms * Strong analytical and data-driven decision-making skills * Experience with A/B testing and experimentation in digital marketing **Compensation and Benefits** * $70K - $90K annual base salary DOE, for this full-time exempt position; future equity possible * $125.00 / month work-from-home subsidy * Paid vacation, sick, and public holidays * Medical, Dental, Vision, Life, Accident, and Disability coverage * Health Savings and Flexible Savings Accounts * 401k Plan with annual company match * Up to $300 pet adoption reimbursement **Work Environment and Culture** As a remote employee, you'll have the flexibility to work from the comfort of your own home, while still being part of a dynamic and supportive team. We're a mission-driven organization that values innovation, collaboration, and continuous learning. Our culture is built on a foundation of trust, respect, and open communication, and we're committed to creating a workplace that's inclusive, diverse, and empowering. **How to Apply** If you're a motivated and entrepreneurial digital marketer with a passion for helping parents and families, we want to hear from you! Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to learn more about your skills and experience and explore how you can contribute to our mission at Parentfile. **Join Our Team** At Parentfile, we're not just building a company - we're building a community. We're a team of innovators, entrepreneurs, and passionate individuals who are dedicated to making a difference in the lives of families around the world. If you're looking for a challenging and rewarding opportunity to grow and develop your skills, we invite you to join our team and be a part of our exciting journey. Apply for this job