Product Marketing Manager - Ophthalmology (Remote- US)

Why join Nextech? We are a leader in specialty healthcare technology solutions. We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits. If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you. We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com. Job SummaryAs the Product Marketing Manager, you will be instrumental in shaping and executing the product marketing strategy for the Nextech portfolio. You will craft the messaging and positioning for products and work with the marketing team to conceive and develop innovative marketing programs that drive demand. The Product Marketing Manager will bring strong attention to detail, an eye for quality, along with the ability to grasp and translate technical capabilities into benefits. In your role as Product Marketing Manager, you will be the expert on prospective/existing client needs and their buying criteria; you will partner closely with cross-functional teams to build a shared market and product vision. Essential Functions In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:Develop product positioning and messaging that differentiates Nextech’s products in the market, including educating both the commercial team and the market on this messaging. Develop effectiveGTM strategies fornew product launchesand manage the cross-functional implementation of the plan with a focus on driving business impact. Be the product expert for each of the products in your segment, including understanding the value and benefits of each product individually andwhen usedtogether; simplify product capabilities into compelling messages and tools that resonate with customers. Collaborate with Product Management to build a shared market and product vision and work with product, sales enablement,sales engineers, sales, andmarketing teams to produce marketing collateral, website content, landing pages,campaigns, and more to promote products. Owner of competitive inteland market-impacting trends/insights; conduct analysis and research on existing and prospective client personas and their buying criteria and process. Develop the strategy and contribute to the marketing programs that drive demand. Work with KOLs for your products to capture testimonials, case studies, webinar guests, and more. Follow and analyze market trends to understand how to best position products. Carry out additional responsibilities assigned based on business need. Minimum Requirements At least 3 years of enterprise software product marketing experienceExperience working with a SaaS companyBachelor’s degree in business or marketingExperience in Healthcare or health technologyStrong written communication skillsStrong presentation skillsExcellent people and management skills to interact with colleagues, cross-functional teams, clients, and third parties Preferred Qualifications Technical background with familiarity in Agile and Scrum developmentOphthalmology experience highly desirableKnowledgeable in Salesforce.comProduct Marketing Alliance Certification Work Environment/Physical Demands Remote - Work from homeLong-distance or air travel as needed – not to exceed 15% travel. Activities require a significant amount of work in front of a computer monitor. Total Rewards Generous annual bonus opportunity401(k) with Employer MatchFlexible Time Off:take time off when you need itwithout worrying about available hours10 paid holidays Volunteer Time OffInsurance: Choice ofMedical, Dental, and Vision plansHealth Savings Account with employer matchFlexible Spending Account100% Company-Paid Parental leave100% Company-Paid Life Insurance and Short/Long Term Disability InsuranceNextech Luminary Peer Recognition ProgramWellness Program including discounts on medical premiumsEmployee Assistance Program with free counseling sessions availableCorporate Discounts on Retail, Travel, and EntertainmentPet Insurance options Apply to this Job