Spanish Bilingual Email Marketing & Lead Generation Specialist

This is a remote position. Schedule: Must be available to work Mondays-Fridays PST hours: 8am–5pm California timeRole OverviewWe're hiring a data-driven Email Marketing & Lead Generation Specialist to help scale our outbound engine. You’ll be responsible for crafting and optimizing email campaigns, sorting and cleansing data, building lead lists, and using automation tools to increase reach and efficiency. You’ll work hand-in-hand with sales to fill the funnel with high-quality leads. This is a hands-on, tactical role with a strong emphasis on CRM hygiene, list accuracy, and outbound automation. You’ll need to be as comfortable in Salesforce and spreadsheets as you are writing a killer subject line. Key ResponsibilitiesEmail Marketing & AutomationPlan, execute, and optimize outbound B2B email campaigns and nurture sequencesUse tools like Clay, Apollo, or HubSpot to personalize and automate outreachDesign split tests (A/B/C) to improve open/click/reply ratesSegment lists based on ICP, engagement level, and lead scoreBuild and maintain automated workflows for follow-ups and re-engagement Data Management & Lead GenScrape, filter, sort, and clean data from multiple sources to ensure lead qualityUse Clay, Google Sheets, and enrichment tools to build verified lead listsMaintain CRM and campaign data hygiene in SalesforceMonitor bounce rates and ensure compliance with deliverability best practicesSupport enrichment of ICP definitions through data analysisSales AlignmentCollaborate with the sales team to refine lead targeting and qualificationBuild dashboards to track lead conversion, MQL to SQL flow, and pipeline velocityHelp identify patterns in lead performance and iterate on outreach strategyRequirementsMust-Have2+ years in outbound marketing, lead generation, or sales opsExperience with Salesforce for campaign tracking and lead managementStrong proficiency in tools like Clay, Apollo, HubSpot, or OutreachAbility to sort and cleanse data using Google Sheets, Excel, or similarUnderstanding of outbound automation workflows and CRM integrationsExcellent writing and communication skillsHighly organized and detail-oriented with a love for clean dataExperience targeting SMBs or brick-and-mortar businessesNice-to-HaveExperience targeting SMBs or brick-and-mortar businessesFamiliarity with enrichment APIs (e.g., Clearbit, clay Dropcontact)Light scripting or Zapier/Make experience for automation chainingKnowledge of CAN-SPAM and email deliverability best practicesOriginally posted on Himalayas Apply To this Job