Strategist, Landing Pages

Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in MA––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:As a Landing Page Strategist, you’ll play a critical role in executing and optimizing high-performing landing pages that drive real business results across lead generation, paid media, and eCommerce campaigns. You’ll work closely with senior strategists, paid media teams, lifecycle marketers, account managers, and creatives to support the day-to-day management of our clients’ landing page programs. This includes strategic planning, copywriting, QA, stakeholder communication, A/B testing, reporting, and ongoing optimization. This is a client-facing, detail-oriented role ideal for someone with a passion for conversion strategy, digital marketing, and performance design. You’ll gain deep hands-on experience across the entire landing page lifecycle while helping execute and grow one of our most impactful service lines. Responsibilities:Client Execution Project ManagementOwn the execution of landing page deliverables across strategy, copywriting, design feedback, development handoff, QA, and launchServe as the primary day-to-day contact for internal teams and assist with client communication when neededTranslate paid media strategy and campaign briefs into high-converting landing page experiencesWork within structured workflows and project management tools (e.g., Asana) to track deliverables and meet timelinesCollaborate cross-functionally with Paid Media, Lifecycle, Creative, and Development teams to align messaging, offers, and user experienceLanding Page Strategy OptimizationAssist in developing and refining landing page strategies that align with funnel stages and campaign goalsConduct CRO audits, scroll map/click map reviews, and post-launch performance analysis to surface insights and optimizationsSupport A/B testing strategy creation, execution, and reportingApply best practices in messaging hierarchy, user experience, and mobile-first designMaintain knowledge of platform and ad network guidelines (Google Ads, Meta, LinkedIn, etc.)Content QA SupportDraft or refine landing page copy tailored to target personas, offers, and funnel stageReview landing pages for accuracy, responsiveness, and proper integration with forms, calendars, pixels, and CRMsWork with developers and creative teams to ensure pages meet quality standards prior to launchConduct device and browser testing to validate performance and mobile usabilityCollaboration Growth EnablementWork alongside the Managing Director to operationalize best practices and document repeatable workflowsHelp maintain and improve internal tools such as audit templates, performance trackers, and testing roadmapsContribute to ongoing training and resource development for internal teams and freelancersProactively identify areas for improvement across design, process, messaging, or reportingRole Requirements:3+ years of experience in CRO or running Landing Page projects (agency experience preferred).. Portfolio of work examples with proven resultsExperience working with Landing Page CRM platforms: Unbounce, Hubspot, Marketo, etcExperience working with design platforms like FigmaExperience with user behavior tools like Microsoft Clarity, Hotjar, etcKey Performance Indicators (KPIs)Implement AI-driven automation 50%+ of landing page workflows. On-time delivery of landing page milestones (strategy, copy, QA, launch)Conversion rate performance vs. benchmark or prior pageNumber of launched landing pages per monthClient satisfaction and internal team feedbackA/B testing velocity and learnings loggedMost Important Things (MITs)Execute Flawlessly Across the Landing Page Lifecycle – Deliver end-to-end execution across strategy, copy, QA, and launchDrive Conversion-Focused Results – Apply best practices and insights to improve performance and meet client goalsCollaborate Across Teams – Serve as the operational glue between Paid, Lifecycle, Creative, and Dev teamsGrow Through Process and Learning – Support the growth of the landing page program through repeatable systems and continuous improvementPower Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence. Originally posted on Himalayas Apply To this Job