Product Marketing Manager, One@Work

About OnePayOnePay is a consumer financial services app with an exceedingly simple mission: to help people achieve financial progress. Tens of millions of Americans today are unbanked or underbanked, meaning they don’t have enough money in savings to cover a minor emergency. They pay too much in fees, don’t have access to credit at affordable rates, and have little ability to grow their wealth. OnePay’s vision is to create a single app for consumers to save, spend, borrow, and grow their money, bringing our mission to life with simple and accessible banking, credit, and payments products that deliver a best-in-class experience to millions of customers. Our products include:Checking and high-yield savings accountsDomestic and international peer-to-peer paymentsCredit Builder and credit score monitoringDigital wallet / contactless payment solutionsBuy-now-pay-later installment loans at WalmartWhy do we have a right to win? We have the backing of Walmart (a Fortune 1) and Ribbit Capital (a preeminent fintech investor), are deeply embedded with the distribution of the world’s largest omnichannel retailer, and have an industry-leading multi-product value proposition — all in addition to having some of the best people and talent in the industry. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for the opportunity. Join us! The RoleWe’re hiring a Product Marketing Manager to join our One@Work (Earned Wage Access) team and help lead marketing efforts across lifecycle, cross-sell, and product launches. This role is focused on building and scaling high-impact marketing strategies that drive user engagement, retention, and growth within ONE@Work and seamlessly connect those users to the broader OnePay ecosystem, and drive strategy and execution for key communications that impact millions of customers. Experience in early wage access is helpful but not required—we’re looking for a sharp, autonomous PMM who can drive outcomes, navigate complexity, and get things done! Design and execute multi-channel engagement campaigns (email, push notifications, in-app messaging, etc.) that activate and retain users throughout their lifecycle journeyDevelop and execute cross-sell strategies across our EWA, credit, and lending productsPartner with product, engineering, design, compliance, and marketing ops to launch and scale communicationsDefine communication strategy and manage execution for key initiatives, including product launches and promotional campaignsWork closely with external partners (e.g., Walmart) to align on marketing placements and drive adoptionAnalyze messaging performance and refine the communications framework to continually improve effectiveness and impact across customer touchpointsDeeply understand the customer journey and identify friction points and opportunities for value reinforcementOwn the content and messaging strategies across lifecycle stages, aligning to brand voice and business objectivesTrack and report on KPIs and campaign effectiveness, regularly sharing performance updates and next-step recommendationsYou Bring4-7+ years of experience in product marketing, ideally in finance, fintech, or financial servicesHands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)Strong understanding of audience segmentation, personalization, and behavioral targetingProven experience developing and executing A/B tests, experiments, and iteration roadmapsExcellent cross-functional collaboration skills; you’ve worked closely with Product, Analytics, Design, Legal, and Ops teams. Ability to think both strategically and tactically, comfortable owning big ideas and rolling up your sleeves to executeAbility to operate in the gray. You're comfortable navigating ambiguity, making informed decisions without perfect information, and adapting quickly as strategies evolveYou bring structure to open-ended problems and thrive in fast-paced environments where priorities shiftA bias for action, a growth mindset, and a deep passion for improving the customer experienceExperience with reporting tools and SQL (e.g., Databricks, Tableau, Amplitude) and translating data into recommendationsDrive and proactivity - everyone here is a builder and executorWhat We OfferCompetitive base salary, stock options, and health benefits from Day 1401(k) plan with company matchRemote-friendly (US), flexible time off (FTO), and opportunities for growthA high-growth, mission-driven, inclusive culture where your work has real impactStandard Interview ProcessInitial Interview with Talent PartnerTechnical or Hiring Manager InterviewTeam InterviewExecutive InterviewOffer! Equal Employment OpportunityTo build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com. Apply to this Job