Director of CRM & Lifecycle Marketing - Shaping Customer Engagement Strategies for Innovative E-commerce Brand

Unlock Your Potential with Prepared Hero, a Trailblazing E-commerce Brand Prepared Hero is revolutionizing the e-commerce landscape with its commitment to equipping individuals with high-quality products for unexpected situations. As a forward-thinking DTC e-commerce brand, we're dedicated to providing a seamless shopping experience, ensuring our customers are prepared and confident to face any unforeseen circumstances. Our mission extends beyond transactions; we aim to educate and empower communities to be their own heroes. About the Role: Director of CRM & Lifecycle Marketing We're seeking a strategic and innovative Director of CRM & Lifecycle Marketing to develop and execute comprehensive CRM strategies that enhance customer engagement, loyalty, and retention. As a key member of our marketing team, you'll leverage your analytical mindset and customer-centric approach to drive impactful marketing initiatives and lead cross-functional teams. Key Responsibilities: Strategy Development: Develop and implement CRM and lifecycle marketing strategies to optimize customer engagement, retention, and lifetime value. Identify key customer segments and create personalized marketing campaigns tailored to each segment's needs and behaviors. Collaborate with the CMO to align CRM strategies with overall business goals and marketing objectives. Campaign Management: Design, execute, and manage multi-channel CRM campaigns, including email, SMS, direct mail, and in-app messaging. Utilize marketing automation tools to create and manage customer journeys, ensuring timely and relevant communication at each touchpoint. Monitor and analyze campaign performance, using data-driven insights to optimize and improve future campaigns. Customer Insights and Analytics: Leverage customer data and analytics to gain insights into customer behavior, preferences, and trends. Develop and maintain customer segmentation models to drive targeted marketing efforts. Track and report on key CRM metrics, providing regular updates to senior management and stakeholders. Team Leadership: Lead and mentor a team of CRM and lifecycle marketing professionals, fostering a collaborative and high-performance work environment. Work closely with cross-functional teams, including product, sales, and customer support, to ensure seamless execution of CRM initiatives. Technology and Tools: Manage and optimize CRM and marketing automation platforms, ensuring they meet the needs of the marketing team and the business. Stay up-to-date with the latest CRM technologies and best practices, continuously seeking ways to enhance the customer experience and drive efficiency. Essential Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 7+ years of experience in CRM and lifecycle marketing, with a focus on customer retention and engagement. Proven experience in developing and executing successful CRM strategies and campaigns within the CPG or e-commerce industry. Deep experience within Shopify and at least some experience with Amazon as a sales channel. Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies. Proficiency in CRM, marketing automation, and loyalty program tools (e.g., Klaviyo, Yotpo, etc.). Preferred Qualifications: Excellent leadership and team management skills. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Detail-oriented with a strong focus on delivering high-quality work. Skills and Competencies: Strategic thinking and problem-solving. Customer-centric approach. Data-driven decision-making. Marketing automation and CRM expertise. Leadership and team management. Collaboration and communication. What We Offer At Prepared Hero, we believe in rewarding our team members for their hard work and dedication. Our benefits package includes: A competitive salary range of $125,000 - $150,000, depending on background and experience. Comprehensive medical insurance reimbursement package for medical, dental, and vision. Unlimited PTO + Regional Holiday time off. End-of-year bonus. 401k + company match. Wellness & workspace budget. Fully remote position with a flexible working schedule. Career Growth Opportunities and Learning Benefits As a Director of CRM & Lifecycle Marketing at Prepared Hero, you'll have the opportunity to: Develop and execute comprehensive CRM strategies that drive business growth. Lead and mentor a team of CRM and lifecycle marketing professionals. Collaborate with cross-functional teams to ensure seamless execution of CRM initiatives. Stay up-to-date with the latest CRM technologies and best practices. Work Environment and Company Culture At Prepared Hero, we're committed to fostering a collaborative and high-performance work environment. As a fully remote company, we offer a flexible working schedule that allows you to work from anywhere. Our company culture is centered around: Innovation and creativity. Customer-centric approach. Collaboration and teamwork. Continuous learning and growth. Join Our Team If you're a strategic and innovative marketing leader looking to shape customer engagement strategies for a trailblazing e-commerce brand, we want to hear from you. Apply now to join our team as a Director of CRM & Lifecycle Marketing and be part of our mission to educate and empower communities to be their own heroes. Don't miss out on this exciting opportunity. We look forward to hearing from you! Apply for this job