Experienced Marketing Analyst - AI-Driven Insights & Strategy for Digital Health Innovation

Revolutionise Healthcare with Data-Driven Marketing Insights Smile, a pioneering national digital health company in Australia, is seeking a highly skilled Marketing Analyst to join its globally distributed team. With nearly 20 years of industry experience and a commitment to enhancing healthcare accessibility and affordability, Smile is an exciting place to build a career. As a Marketing Analyst, you will play a crucial role in leveraging artificial intelligence and data-driven insights to optimise marketing strategies, drive business growth, and achieve aggressive sales targets. About Smile and the Role Smile operates across multiple divisions, including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover. With a strong presence in the Australian market and a top-rated dental cover offering, Smile is poised for continued growth and success. As a Marketing Analyst, you will be part of the Retail Dental Cover and Corporate Dental Cover Divisions, reporting to the Head of Marketing. This full-time remote role requires a minimum of 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia) to ensure seamless collaboration with the team. Key Responsibilities Performance Reporting & Analysis: Generate regular reports on key metrics such as sales growth, retention rates, campaign performance, and ROI. Ensure the accuracy and completeness of marketing data by consolidating information from various sources. Data Visualisation & Insights: Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format. Analyse test results to identify insights, trends, and opportunities for optimisation. Experimentation & Continuous Improvement: Design and set up controlled experiments to test marketing hypotheses and strategies. Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement. Data Governance & Integrity: Establish and maintain a centralised repository for all marketing data and metrics. Ensure data integrity and consistency across different systems and platforms, implementing data governance best practices. Personalised Marketing & AI-Driven Recommendations: Segment member data to create personalised marketing communications and experiences. Develop targeted messaging and content based on member preferences and behaviour, and implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities. Market Research & Competitive Analysis: Conduct market research to identify industry trends, consumer preferences, and competitive landscape. Analyse competitor strategies and marketing tactics to identify opportunities and threats, providing strategic recommendations based on market insights. AI & Machine Learning Integration: Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data. Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies, continuously exploring new AI technologies and methodologies. Key Performance Indicators Metric Availability & Accuracy: Ensure that all metrics are consistently available and accurate, with minimal discrepancies or errors. Number & Timeliness of Test Readouts: Conduct a specified number of marketing tests within designated timeframes and provide timely readouts of test results for decision-making. Data Integrity & Governance: Maintain high standards of data integrity and governance to ensure the reliability and consistency of marketing data. Impact on Strategic Decision-making: Measure the impact of marketing analytics insights on strategic decision-making processes and business outcomes. Continuous Improvement: Demonstrate a commitment to continuous improvement by implementing learnings from test results and optimising marketing strategies accordingly. Requirements & Qualifications To succeed in this role, you must have: A passion for excelling in all aspects of your work, evidenced by references provided in your application. Extensive experience and a proven track record of achieving exceptional results in Marketing Analytics. The ability to be analytical, strategic, and creative as required by the role. Perfect spoken and written English. The highest integrity and a commitment to ethical practices. Preferred qualifications include experience in the digital health industry, a background in data science or a related field, and familiarity with AI and machine learning technologies. Skills & Competencies The ideal candidate will possess: Strong analytical and problem-solving skills, with the ability to interpret complex data sets. Proficiency in data visualisation tools and statistical analysis software. Experience with AI and machine learning algorithms, as well as predictive modelling. Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams. A strategic mindset, with the ability to drive business growth through data-driven insights. Career Growth Opportunities & Learning Benefits At Smile, you will have the opportunity to work on challenging projects, develop your skills in marketing analytics and AI-driven insights, and contribute to the company's continued growth and success. As a member of a globally distributed team, you will collaborate with experienced professionals and have access to robust data infrastructure and diverse data sources. Work Environment & Company Culture Smile offers a 100% remote work environment, providing the flexibility and convenience of working from anywhere. With a strong company culture that values positivity, support, and collaboration, you will thrive in a long-serving team with 'A' leadership and 'A' players. Enjoy a stable and consistent work schedule as a full-time employee, and be part of a national Australian company with a meaningful mission to revolutionise quality healthcare accessibility and affordability. Compensation, Perks, and Benefits Smile offers a competitive salary and a total rewards package that reflects its commitment to rewarding talent. As a full-time employee, you will enjoy a range of benefits, including the opportunity to work with a successful and growing organisation, contribute to a noble mission, and collaborate with top-tier leadership and teams. Join the Smile Team If you are a motivated and experienced Marketing Analyst looking to drive business growth through AI-driven insights and data-driven marketing strategies, we encourage you to apply now. With a commitment to excellence and a passion for innovation, Smile is an exciting place to build a career. Apply today to be part of a dynamic team that is shaping the future of healthcare in Australia. Ready to take the next step in your career? We look forward to reviewing your application. Apply for this job