Experienced External Communications Associate Manager – Digitalization Narrative Development and Thought Leadership Positioning for a Global Leader in Beverages and Convenient Foods

About Us PepsiCo is a global food and beverage leader with a diverse portfolio of beloved brands, including Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. Our vision is to be the global leader in beverages and convenient foods by winning with PepsiCo Positive (pep ), our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Guided by our commitment to making a positive impact on the world, we strive to create a better future for our consumers, employees, and the communities we serve. About the Role We are seeking an experienced External Communications Associate Manager to join our Corporate Affairs function and report to our Senior Director of Global External Communications. As a key member of our team, you will be responsible for delivering external communications that advance our digitalization narrative and position PepsiCo as an intelligent CPG company. This is a hybrid role located in our Purchase, NY office, and you will have the opportunity to work closely with our Global Internal Communications team, Strategy & Transformation leadership, and local market teams around the world. Responsibilities Contribute to an always-on earned and social media ecosystem to support PepsiCo's digitalization narrative and position the company as an intelligent CPG company. Lead the content creation and strategy for the social media pages (LinkedIn, Twitter) for PepsiCo's Chief Strategy & Transformation Officer, developing engaging content that upholds PepsiCo's reputation on social media. Partner with internal stakeholders to identify storytelling opportunities that can be optimized for social, developing content that is compelling, clear, and aligned with broader business initiatives. Manage internal approval process on each piece of content across various stakeholders. Contribute to media relations efforts in support of digitalization narrative: source interesting pitch angles, develop key messages, pitch journalists, land stories. Stay abreast of the news environment in order to recommend timely and target-right earned and social media opportunities. Support the CS&TO's engagement at conferences, including content preparation and pre- and post-event media coordination. Review and vet inbound opportunities including speaking engagements, media inquiries, and other externally-facing content. Key Qualifications To be successful in this role, you will need to possess the following qualifications: Bachelor's degree in Communications, Journalism, or related field. 5 years of progressive experience in communications; either at an agency or in-house. Experience in the technology space is a plus. Experience developing social media content for executives that resonates on social channels. Strong media relations skills and demonstrated ability to secure media placements in business and tech media. Ability to take complex topics and distill to easily-understood language. Interested in the tech space and a desire to learn more. Solid judgment of what drives news and makes an interesting story. Excellent writing skills, even under tight deadlines. Grace under pressure and poise among senior executives. Ability to multitask and prioritize requests in a dynamic, matrixed, fast-paced environment. Team player with a collaborative, inclusive style. Highly responsive, with the ability to maintain effective decision making while working in a global, highly visible, fast-paced environment. Career Growth Opportunities and Learning Benefits PepsiCo is committed to helping our employees grow and develop their careers. As an External Communications Associate Manager, you will have the opportunity to work with a diverse range of stakeholders, develop your skills and expertise, and contribute to the success of our global business. We offer a range of learning and development programs, including training, mentorship, and coaching, to help you achieve your career goals. Work Environment and Company Culture PepsiCo is a dynamic and fast-paced organization that values diversity, inclusion, and collaboration. Our work environment is designed to foster creativity, innovation, and teamwork, with a focus on delivering exceptional results. As an External Communications Associate Manager, you will be part of a global team that is passionate about making a positive impact on the world. Compensation, Perks, and Benefits We offer a competitive salary range of $81,000- $135,600 based on a full-time schedule, confirmed job-related skills and experience. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, including: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts. Employee Assistance Program (EAP). Insurance (Accident, Group Legal, Life). Defined Contribution Retirement Plan. How to Apply If you are a motivated and experienced communications professional looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to our online application portal. We look forward to hearing from you! Apply To This Job Apply for this job