YouTube Channel Manager and Growth Lead - Contract to Hire

Warm welcome and thank you for considering this role. We are ready to relaunch our YouTube presence and would love a partner who can lead strategy and execution with excellence and heart. Our goal is simple. Educate. Build trust. Generate qualified leads for our sleep program. Mission Own and grow a single flagship YouTube channel that blends expert educational content and compelling client stories to drive measurable leads for Sleep Science Academy. You will consolidate two existing channels into one thriving hub, create a consistent content engine, and turn viewers into subscribers and subscribers into clients. Success looks like: - One consolidated channel that clearly represents Sleep Science Academy - Consistent weekly long form uploads plus regular Shorts and community activity - Rising performance across click through rate watch time and returning viewers - Clear lead tracking from YouTube to our website and CRM with visible pipeline impact. Our CRM is Go High Level. Core responsibilities: - Channel consolidation and relaunch (We need to all of the videos on Sleep Science Academy channel and edit the videos and thumbnails and schedule them to be pushed with SEO best practices on the Devin Burke Wellness YouTube Channel. - Build a migration plan for existing videos from the newer channel too older channel with more reach. - Update channel art trailer about section links default upload settings end screens and cards and links in descriptions to our NEW lead magnet Quiz. - Create ongoing content strategy and production workflow SOPs. - Define three to five content pillars for SEO and traffic discoverability - Create a ninety-day editorial calendar - Edit & schedule long form weekly videos that answer real search intent - Edit & schedule 3-7 Shorts per week that repurpose hooks facts and tips from long form videos - Oversee editing pacing pattern interrupts captions b roll and on screen graphics. - Design high performing thumbnails and test variations - Maintain organized libraries for footage b roll music graphics and testimonial clips SEO and discoverability: - Perform keyword research and map topics to funnel stages awareness consideration decision - Optimize titles descriptions chapters tags and playlists using Tools like VidIQ, etc. - Implement strong internal linking with cards end screens and playlist paths that guide viewers from Shorts to long form to booking pages or our Quiz Funnel. - Build series and playlists for bingeable viewing such as Start sleeping better in fourteen days Lead generation and conversion: - Place clear calls to action in videos descriptions pinned comments and end screens that match branding and voice. - Use tracking links to attribute clicks from each video to the correct landing page and offer Analytics and continuous improvement: - Own a weekly scorecard and submit a detailed weekly report on tasks completed as well as tasks next to be completed. - Present monthly insights and action plans. Example: What we tried, what we learned what we will change or test next to improve. Community building and brand care: - Reply to comments highlight questions in future videos and post weekly community updates and polls Required experience: - Proven growth of a YouTube channel from low to mid six figure monthly views with documented impact on leads or revenue - Hands on skill across strategy scripting editing thumbnail design SEO and analytics - Strong command of retention focused editing and storytelling - Experience consolidating or relaunching channels. If you have an example of doing this for another Brand please share your expereince and what you learned during the process. Nice to have(s): - Background in health wellness or patient education - Familiarity with live streaming workflows and community moderation - AI tool stack you are fluent in - YouTube Studio and Advanced Analytics - Keyword tools such as TubeBuddy or vidIQ and Google Trends - Editing tools such as Adobe Premiere Pro Final Cut Pro or CapCut, Canva etc. - Design tools such as Canva or Adobe Express for thumbnails - Experience with editorial calendars and asset management - Descript for transcripts and repurposing Key performance indicators: Click through rate target six to ten percent on new uploads after two weeks Average view duration target at least forty percent of video length Return viewers up and to the right month over month Weekly publish consistency 1-3 long form and 3-7 Shorts Lead conversions from YouTube measured and reported every month with named videos credited Subscriber growth reactivation of legacy subs and steady net gain Working style: - Proactive communicator who brings solutions and ideas - Hospitable brand steward who cares deeply about the viewer experience - Comfortable owning outcomes and iterating quickly based on data - Thrives in a collaborative environment and can manage contractors as needed for editing or design How to apply: Please send or share 1. A short note on why you are excited to help people sleep better 2. Three YouTube case studies with before and after metrics and links 3. Two thumbnails you created that drove strong click through and a sentence on why Bonus: A one page plan for our first four uploads including working titles hooks and a simple call to action strategy Compensation is competitive and based on experience. Open to retainer or part time with clear deliverables. Remote friendly. If you bring the strategy and care we bring the mission and the audience that needs it. Let us help people sleep again together. Apply tot his job Apply To this Job