Experienced Head of CRM - Driving Audience Engagement and Customer Experience through Salesforce Marketing Cloud

Transform Your Career with a Leading University We're the University of Hertfordshire, a dynamic and innovative institution committed to transforming lives through education and research. As part of our ongoing efforts to enhance our audience engagement and customer experience, we're seeking an exceptional Head of CRM to lead our Salesforce Marketing Cloud strategy. This is a fantastic opportunity to join our team and drive significant improvements in our marketing efforts, student recruitment, and stakeholder engagement. About the Role This is a full-time remote position, offering the flexibility to work from anywhere while maintaining a strong connection with our team. As Head of CRM, you'll be responsible for designing, developing, and delivering our Salesforce Marketing Cloud roadmap, ensuring we become sector-leading in our approach to audience engagement and customer experience. Key Responsibilities Lead the development of a comprehensive CRM strategy, defining the longer-term requirements of the department and beyond, and leveraging marketing automation to transform our marketing efforts. Inspire and engage a range of stakeholders across the University to understand the use of CRM and data, existing capabilities, and future requirements. Harness the full potential of Salesforce Marketing Cloud to optimize our customer journeys, drive student recruitment, and enhance wider customer and stakeholder engagement. Develop and deliver a CRM roadmap that meets the needs of the business, ensuring a strong return on investment (ROI). Collaborate with external partners and stakeholders to deliver and develop products and services that drive business growth. Manage and maintain CRM systems, including Salesforce, and ensure seamless integration with other University systems. Essential Qualifications and Experience To be successful in this role, you'll need: A degree-level qualification or equivalent, with substantial and demonstrable CRM experience in the higher education sector. Significant leadership experience and a proven track record of operating at a strategic level. Proven experience in developing CRM strategies and roadmaps that drive business growth and ROI. Extensive experience working with a diverse range of stakeholders and external partners to deliver and develop products and services. Demonstrable experience in managing CRM systems, such as Salesforce, Dynamics, or Hobsons. Preferred Qualifications and Skills Direct experience of Salesforce Marketing Cloud is highly desirable. A strong understanding of marketing automation and its application in higher education. Excellent communication and interpersonal skills, with the ability to inspire and engage stakeholders across the University. A data-driven approach, with the ability to analyze complex data sets and inform strategic decision-making. A commitment to ongoing learning and professional development, staying up-to-date with the latest trends and best practices in CRM and marketing automation. What We Offer As a member of our team, you'll enjoy: A competitive salary, ranging from £56,921 to £63,929 per annum, with the potential to progress to £67,757 through annual increments. A generous annual leave allowance of 30 days, plus standard public holidays and an additional 4 days, including the closure of our office between Christmas and New Year. A flexible working arrangement, with the option to work from home or in our MacLaurin Building, Hatfield. A range of employee benefits, including discounted Sports Village memberships, free Active Staff sessions, and family-friendly policies. Ongoing opportunities for personal and professional development, helping you to grow and succeed in your career. Our Culture and Values At the University of Hertfordshire, we're committed to building a diverse and inclusive community. We welcome applications from suitably qualified and eligible candidates, regardless of their protected characteristics. Our vision is to transform lives, and we're dedicated to creating a work environment that is supportive, inclusive, and empowering. How to Apply If you're a talented and experienced CRM leader looking to drive significant improvements in audience engagement and customer experience, we want to hear from you. To apply, please submit your application online, including a personal statement that clearly demonstrates how your skills and experience match the person specification. We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work or demonstrate access to UK Right to Work before an offer is made. Don't Miss This Opportunity! If you're passionate about CRM and marketing automation, and you're looking for a challenging and rewarding role, apply today. Let's build the future together! For informal enquiries, please contact Laura Arenas, Assistant Director (Admissions and Marketing), at l.arenas@herts.ac.uk. The closing date for applications is 21 November 2024. We look forward to receiving your application! Apply for this job