Account Based Marketing (ABM) Manager

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation(PBC), legally bound to balancing the interests of customers, employees, society, and investors. As aWork Anywherecompany, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us intransforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The RoleWe're seeking a motivated and experienced Account-Based Marketing (ABM) Manager to build and execute impactful ABM strategies that will drive growth across our key accounts. In this role, you’ll lead the development and expansion of our ABM program, designing and executing targeted content and initiatives for strategic accounts and key decision-makers. You’ll collaborate closely with sales, strategy, services, and other marketing teams to ensure a fully integrated, data-driven approach. What You’ll Do Deliver personalised and highly tailored experiences to key decision-makers within the target accountsCreate impactful global ABM programs from strategy to executionScale 1:1 and 1:Few ABM initiativesDeliver messaging and assets, tailored to the company identity and footprintApply an experimentation mindset to ABM initiatives to drive, test, learn, and optimizeCollaborate closely with account partners and strategy leads on strategies to support internal customer success initiativesPartner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account levelWork directly with customers and their internal teamsEducate Veeva stakeholders on programs, share best practices, and provide visibility Requirements 5+ years of experience in ABM for an enterprise software or cloud-based solution providerProven track of personalised content creation (web, video, slide deck…)Strong experience in building and executing integrated marketing programs, managing budgets, and reportingProven ability to build relationships and collaborate across stakeholdersHands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographiesStrong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detailExcellent team player with a positive attitude and a strong sense of ownershipStrong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies Nice to Have Experience implementing and utilizing ABM softwareExperience with sales and marketing automation systemsExperience in assisting with weekly and monthly marketing program reporting and metricsAny second languageExperience in marketing to life sciences Perks & Benefits The chance to work with a genuine market leaderIncredible support from the wider team, and a best-in-class tech stack to help you be successful in your role. Work anywhere policy – You can utilise our office spaces or work remotely when you need to. Health & wellness reimbursementsVeeva Giving 1% Additional Information #RemoteUKVeeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us attalent_accommodations@veeva.com. Apply to this Job