Digital Product Manager (Marketing) - Leading Digital Transformation at Banfield Pet Hospital

Join Our Team: Shaping the Future of Pet Healthcare At Banfield Pet Hospital, a leading veterinary care provider and part of Mars Inc., we're on a mission to make a difference in the lives of pets and their families. We're seeking a highly skilled and experienced Digital Product Manager (Marketing) to lead our digital product initiatives and drive business growth through innovative solutions. If you're passionate about digital transformation, product management, and delivering exceptional user experiences, we want to hear from you! About Us Banfield Pet Hospital is a pioneer in veterinary care, with a rich history of innovation and a commitment to improving the health and well-being of pets. As a part of Mars Inc., we're part of a global family of brands that share a common purpose: to make a positive impact on the world. Our company culture is built on the Five Principles of Mars: Quality, Responsibility, Mutuality, Efficiency, and Freedom. We're dedicated to fostering a work environment that's inclusive, collaborative, and empowering, where our associates can thrive and grow. Job Summary As a Digital Product Manager (Marketing) at Banfield Pet Hospital, you'll be responsible for leading the development and execution of our digital product strategy, ensuring that our products meet the evolving needs of our customers and drive business growth. You'll work closely with cross-functional teams, including marketing, sales, and product development, to deliver best-in-class user experiences and drive organizational goals. Key Responsibilities Develop and execute product roadmaps based on consumer/client/associate feedback, research, data/analytics, and organizational goals/priorities. Manage products to KPIs, ensuring alignment with business objectives and customer needs. Utilize research findings, industry trends, and competitive analysis to identify opportunities and build product roadmaps. Collaborate with UX team to ensure proposed solutions align with end-user expectations and needs. Act as a product owner to one or more scrum teams using agile methodology. Work collaboratively to create project estimates and timelines, and manage product development process. Stay current with digital best practices for SEO, UX, integration, and other relevant areas. Assist in the development of QA testing plans and perform UAT as needed. Ensure communication, rollout, and support plans are in place for assigned initiatives. Track project budgets and manage financial performance. Essential Qualifications To succeed in this role, you'll need: A Bachelor's degree in Digital Product Management, Marketing, or Ecommerce, or equivalent combination of education, training, and experience. Seven years of Digital Product Management experience, with a proven track record of delivering successful products. Experience in Digital Product, Innovation, eCommerce, or Marketing Management. Data, Web Analytics, Marketing Analytics, or Customer Analysis experience. Strong understanding of digital product development, marketing principles, and customer needs. Preferred Qualifications While not required, the following qualifications are highly desirable: Master's degree in a relevant field. Agile Certified Product Owner (ACPO) certification. Experience working with scrum teams in an agile environment. Cross-functional process/project management experience. Familiarity with internet development technologies/vendors. Healthcare background (veterinary or human healthcare, pharmaceutical, etc.). Skills and Competencies To excel in this role, you'll need: Strong product management and marketing skills. Excellent communication, collaboration, and project management skills. Ability to analyze complex data and make informed decisions. Strong understanding of digital product development, marketing principles, and customer needs. Ability to work in a fast-paced, dynamic environment. Career Growth Opportunities At Banfield Pet Hospital, we're committed to helping our associates grow and develop in their careers. As a Digital Product Manager (Marketing), you'll have opportunities to: Develop your skills and expertise in digital product management and marketing. Take on new challenges and responsibilities. Collaborate with cross-functional teams and contribute to business growth. Advance to leadership roles within the organization. Work Environment and Company Culture We're proud of our company culture, which is built on the Five Principles of Mars. Our work environment is collaborative, inclusive, and empowering, with opportunities for growth and development. As a remote candidate, you'll have the flexibility to work from anywhere, while still being part of a dynamic and engaged team. Compensation and Benefits We offer a competitive salary range of $85,768 - $117,931 (DOE), along with a comprehensive benefits package that includes: Medical, dental, and vision insurance. Fertility and family-building assistance. Paid Parental leave. 401(k) Savings Plan with generous company match. Commuter Benefits. Legal Plan. Health Savings Account. Mental health support and resources. Paid Volunteering. Optimum Wellness Plans for up to three pets. Why Join Us? At Banfield Pet Hospital, we're passionate about making a difference in the lives of pets and their families. We're committed to fostering a work environment that's inclusive, collaborative, and empowering, where our associates can thrive and grow. If you're a motivated and experienced Digital Product Manager (Marketing) looking to drive business growth and deliver exceptional user experiences, we want to hear from you! We're an equal opportunity employer, committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. If you're ready to join our team and shape the future of pet healthcare, we encourage you to apply now! Apply for this job