YouTube Shorts Growth Strategist to Scale Webinar Registrations (10k+ subs) - Contract to Hire

Excel With Grant is one of the largest Excel + AI education brands online, with 3 million+ followers across Facebook and Instagram and a growing presence on YouTube. While we’ve been dominating with Reels on Instagram and Facebook, our YouTube Shorts strategy needs a dedicated focus. Simply reposting the same videos isn’t enough — we need a YouTube Shorts expert to help us increase reach, grow subscribers, and drive qualified webinar registrations that ultimately lead to more course sales. We’re looking for a YouTube Shorts strategist/consultant who can analyze what’s working now, design a Shorts-first growth plan, and guide us on execution. Your focus will be on reaching new audiences through Shorts, improving discoverability, and converting that attention into webinar signups. What You’ll Do: • Audit our current YouTube channel, Shorts strategy, and posting approach. • Develop a YouTube Shorts-specific growth strategy (not just reposts of Instagram reels). • Advise on video editing style, titles, descriptions, tags, thumbnails, and posting frequency optimized for Shorts. • Help us design campaigns that drive webinar registrations from professionals in our target audience (ages 40–60, mid-to-senior career professionals who use Excel daily). • Provide a clear, repeatable action plan we can execute internally — with your ongoing consultation as needed. Requirements: • Proven experience growing YouTube channels through Shorts (not just long-form). • Deep knowledge of YouTube’s algorithm, Shorts discoverability, and trending optimization. • Experience generating leads or webinar signups via YouTube (not just views/subscribers). • Strong communication skills — ability to break down strategy into actionable steps our team can follow. • Weekend availability to consult, monitor, or adjust campaigns as needed. Nice to Have: • Background in digital course marketing, or education. • Knowledge of cross-platform content repurposing while keeping Shorts optimized for YouTube’s audience. Why This Role Matters: We’ve built one of the biggest Excel + AI audiences on Instagram and Facebook — but YouTube Shorts is an untapped growth channel. This is where we can expand our brand reach dramatically, and we need a strategist who knows how to turn Shorts views into subscribers, and subscribers into buyers. If you’re a YouTube Shorts growth expert who can help us convert attention into webinar signups and course sales, we want to hear from you. Apply tot his job Apply To this Job