Apple Leisure Group – Manager- Content – Addison, TX

Job title: Manager- Content Company: Apple Leisure Group Job description: Description : Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world. Grow your career as a Content Manager with ALG Vacations. In this role you and your team will be responsible for managing and executing content-related tasks for multiple consumer travel brands. In this position, you will engage in many content-related activities including developing and executing a monthly editorial calendar, developing a content strategy and monthly plan to support sales and brand initiatives, act as subject matter expert of our digital asset management platform, and manage the process for website updates and blog management. You will work with the brand marketing and merchandising teams to ensure a cohesive and user-friendly experience for our customers. This role will also coordinate closely with the SEO team to align on strategies and best practices. This role requires someone with a passion for creating content, an understanding of content consumption, and an interest in marketing management. You will become familiar with the entire ALG Vacations consumer brand portfolio, working to uphold brand standards and communications across brands. This position reports to the Director, Consumer Content & Merchandising. A successful Content Manager will be responsible to: • Develop and manage monthly content and editorial calendars to align with brand goals & initiatives • Assist Director of Content and Merchandising in the creation of content strategy for each of the brands • Manage workflow and provide expertise for the Digital Asset Management platform, developing best practices and working with the technical team as needed to troubleshoot and implement new functionalities • Manage processes for email copy decks, blog articles, social content, scripts, and UGC image sourcing to ensure the team is providing a steady stream of fresh content and meeting deadlines • Manage workflow of the content mailbox for routine site content updates • Work with our technical and product teams to support new website functionality and troubleshoot issues as they may arise • Develop and oversee capture of in-depth resort content, including presentation on the BeachBound site • Support the content team with copy writing as needed for blogs, social media, etc according to brand voice and standards • Employ strategies to support SEO goals and improved site page rankings • Manage the team of 3 content coordinators to achieve the goals of the department A successful Content Manager will have: • Bachelor’s Degree in Business, Communications, Marketing or related field • 3-4 years of marketing content experience, including internships & freelance work • Creative, self-motivated and a desire to take initiative • Skilled in storytelling • Strong written and verbal communication skills • Strong organizational and project management skills • Strong time management and follow up skills • Willingness to collaborate with team members to brainstorm new ideas, define project plans, and find solutions to issues • Ability to meet deadlines and prioritize work while managing multiple projects • Experience with content management platforms and digital asset management platforms is preferred; specific experience with Optimizely/Episerver CMS and Widen/Aquia DAM a plus • Familiarity with business management tools such as Teams, Trello, Slack, Google Analytics, or Sharepoint is preferred About Apple Leisure Group As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising: Vacations: The largest seller of vacation packages and charter flights in the U. S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well established vacation brands AMResorts: Resort Brand Management: management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio AMSTAR: Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar® UVC: Loyalty Program: Exclusive loyalty program Unlimited Vacation Club® Trisept Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com. About ALGV Vacations, a division of ALG, is the largest seller of vacation packages and charter flights in the U. S. for travel to Mexico and the Caribbean. ALGV consists of 6 consumer e-commerce vacation brands including Apple Vacations, BeachBound, CheapCaribbean, Funjet Vacations, Southwest Vacations, and United Vacations. Our Values At ALG, we call our employees Colleagues, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate: We Care • We Are Authentic • We Inspire Action • We Do It Together • We Own our Results We Are Hungry For More • We do Everything With Passion Benefits at a Glance We offer competitive salaries and a comprehensive benefit package to our U. S. based employees: • Medical, Dental and Vision Insurance • Basic Life Insurance • Short & Long Term Disability • Paid Parental Leave • Corporate Wellness Program • Travel Discounts & Deals • Paid Time Off & Holidays • 401(k) Plan with Company Match We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks. Expected salary: Location: Addison, TX Apply for the job now! [ad_2] Apply tot his job Apply To this Job