Digital Media Strategist - Paid Social Media Expertise for Verizon's In-House Digital Media Center of Excellence

Join Verizon's Pioneering Team as a Remote Digital Media Strategist - Paid Social Verizon, a global leader in technology and communications services, is on the lookout for a highly skilled Digital Media Strategist to spearhead its paid social media initiatives within its in-house digital media center of excellence. As a key member of this innovative team, you will be responsible for developing and executing bold paid social media strategies, optimizing campaigns, and driving business growth. If you're a motivated professional with a passion for staying ahead of the curve in digital media, we invite you to explore this exciting opportunity. About Verizon and the Role At Verizon, we're driven by a purpose to create a human network that connects the world. We're a team of innovators, thinkers, and problem-solvers who come together to make a meaningful impact. As a Digital Media Strategist - Paid Social, you will play a critical role in shaping Verizon's digital media landscape, working closely with cross-functional teams to drive product roadmaps, enhance digital experiences, and stay ahead of emerging trends. Key Responsibilities Develop and execute innovative paid social media strategies and campaigns in collaboration with Verizon's marketing team to achieve brand and business objectives. Partner with media leaders across Brand, Business, Search, Programmatic, and Analytics to support activations and drive business growth. Oversee media planning, including audience targeting, ad formats, and bid management on social platforms across select units within Verizon Consumer Group. Keep internal leadership, media, and ad teams educated on emerging technologies and trends in paid social media. Support media technology colleagues in providing inputs to social platforms' roadmaps to drive differentiation in a competitive landscape. Collaborate with partner units within Verizon, including Operations, Experience, Technology, and CRM, to create improved digital experiences across all touchpoints. Essential Qualifications Bachelor's degree or four or more years of work experience. Four or more years of relevant work experience in paid social media strategy and investment. Hands-on experience with primary buying platforms and formats, including Facebook/Instagram, Twitter, Snapchat, LinkedIn, and Pinterest. Experience in marketer/agency/consultative services in paid social media strategy and investment. Preferred Qualifications A Bachelor's degree. Six or more years of relevant experience in paid social media. Experience managing social budgets of at least $10 million. Fluency in data-driven targeting and reach strategy. Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams. Experience with data-driven media technology, such as Liveramp, Adobe AAM, Epsilon, and Acxiom. Knowledge of advertising channels across TV, audio, OOH, Display, Digital Video, Social Media, and various buying methodologies. Experience with ad verification and brand safety tools, including IAS, DoubleVerify, and Moat. Skills and Competencies To succeed in this role, you'll need to possess a unique blend of skills and competencies, including: Strong understanding of paid social media platforms and their evolving landscapes. Excellent strategic thinking and problem-solving skills. Ability to collaborate and influence across cross-functional teams. Strong analytical and data-driven decision-making skills. Effective communication and presentation skills. Career Growth Opportunities and Learning Benefits At Verizon, we're committed to helping our employees grow and develop their skills. As a Digital Media Strategist - Paid Social, you'll have access to: Ongoing training and development programs to stay ahead of the curve in digital media. Opportunities to work on high-profile projects and campaigns. Collaboration with cross-functional teams to drive business growth and innovation. A culture that encourages experimentation, learning, and creativity. Work Environment and Company Culture Verizon is committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. As a remote worker, you'll enjoy: Flexibility and autonomy to work from anywhere. A defined work location that includes work from home and assigned office days. A culture that values diversity, equity, and inclusion. Opportunities to connect with colleagues and build meaningful relationships. Compensation, Perks, and Benefits Verizon offers a comprehensive total rewards package, including: A competitive salary range of $89,000 - $166,000 annually, depending on location and experience. Health and wellness benefits. Short-term incentives and stock incentive programs. 401(k) Savings Plan and parental leave. Adoption assistance and tuition assistance. Paid time off and other incentives. Conclusion If you're a motivated and experienced digital media professional looking to drive business growth and innovation, we encourage you to apply for this exciting opportunity. At Verizon, we're committed to creating a culture that values diversity, equity, and inclusion, and we're proud to be an equal opportunity employer. Join our team and help shape the future of digital media. Don't hesitate - apply today and let's build the future together! Apply for this job