Growth Manager

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new kind of energy - not only what gets you off the starting line, but across the finish. In 2019, we secured a $6MM contract with the US Department of Defense SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone. Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. We’re hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You’ll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking. Who you are:The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You’ll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon. Job Responsibilities:Strategy & OwnershipOwn full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews. Maintain 90%+ Buy Box ownership with proactive protection tacticsOwn SKU strategy on Amazon, including catalog management, pack size testing, and new product launchesTest emerging formats (Sponsored Brand Video, DSP, Posts, CTV)Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)Ads & IncrementalityOwn full Amazon ad stack: budgeting, campaign structure, reportingLead incrementality testing (geo holdouts, suppression, survey lift)Partner with DTC team on spend pacing, CAC alignment, and attributionTrack and manage ASIN health and keyword rankConversion Rate Optimization (CRO)Audit and optimize listings (titles, bullets, gallery, A+ content)Manage Premium A+ and branded store designMonitor PDP CVR, run systematic CRO experimentsOperational & Legal CollaborationAlign with Finance on inventory and demand forecastingCoordinate reseller takedowns and MAP enforcement with LegalGuide catalog and SKU expansionSuccess MetricsMaintain 90%+ Buy Box retentionCAC efficiency across branded and prospectingImprove PDP CVR and rank top 5 for priority termsExecute 2+ incrementality tests within first 90 daysDemonstrate Amazon as an incremental layer to DTCToolsJungle ScoutAmazon Ads ConsoleSponsored Video, DSP, Posts, and CTVQualifications and Experience:Proven Amazon operators with P&L accountability, ORProven ownership of large-scale Amazon ad budgets ($500K+/month) with CAC/nCAC accountability. Elite generalists/consultants (e.g. MBA, top-tier consulting background)Experience RequirementsMid Level Apply To This Job