Director of Marketing

About UsOur mission at dataplor is to comprehensively map and understand every commercial location on the planet. We provide insights on every merchant in the world, covering 350M+ businesses and places, empowering organizations with high-quality location intelligence to drive strategic decision-making. Role OverviewWe are seeking an experienced Director of Marketing to lead our integrated marketing efforts across product marketing, partnerships, content marketing, and demand generation. Reporting directly to the CMO, this senior leadership role will drive revenue growth through strategic marketing initiatives, team leadership, and cross-functional collaboration. The ideal candidate will have a proven track record of scaling marketing organizations in B2B technology companies and a deep understanding of data analytics or enterprise software markets. Key Responsibilities: Strategic Leadership & Team ManagementLead and develop a high-performing marketing team across product marketing, partnerships, content, and demand generation functionsCollaborate with the CMO to define and execute comprehensive marketing strategy aligned with business objectivesBuild and scale marketing processes, systems, and capabilities to support rapid company growthManage department budgets, resource allocation, and performance metrics across all marketing functionsFoster a culture of data-driven decision making and continuous optimizationKey Responsibilities: Product Marketing ExcellenceOwn go-to-market strategy for new product launches and feature releasesDevelop compelling product positioning, messaging, and value propositions for target market segmentsCreate comprehensive competitive intelligence and market analysis frameworksPartner closely with Product and Sales teams to ensure market-driven product developmentLead customer research, persona development, and market segmentation initiativesDevelop sales enablement materials, training programs, and competitive battlecardsKey Responsibilities: Strategic Partnerships & Channel MarketingWorking closely with the sales team, develop and execute partnership marketing strategies with technology vendors, system integrators, and industry partnersCreate co-marketing programs, joint content initiatives, and partner enablement materialsManage partner marketing budgets and measure partnership ROI and impactBuild relationships with key industry influencers, analysts, and thought leadersOversee channel partner marketing programs and support materialsKey Responsibilities: Content Marketing & Thought LeadershipDefine content strategy that positions Dataplor as a thought leader in data analytics and business intelligenceOversee creation of high-quality content including whitepapers, case studies, research reports, and industry insightsDevelop content distribution strategies across owned, earned, and paid media channelsBuild and manage content calendar aligned with product launches, industry events, and demand generation campaignsEstablish editorial processes, brand voice, and content governance standardsManage PR agencyKey Responsibilities: Demand Generation & Revenue MarketingDesign and execute integrated demand generation campaigns across multiple channels and touchpointsIn collaboration with Sales, develop account-based marketing (ABM) strategies for key enterprise prospects and customersOptimize marketing funnel performance from awareness through customer acquisition and expansionImplement marketing attribution models and revenue reporting frameworks (Hubspot + Salesforce)Manage marketing qualified leads (MQL) to sales qualified leads (SQL) conversion optimizationOversee marketing automation, lead scoring, and nurture campaign strategies (Hubspot)Key Responsibilities: Cross-Functional CollaborationPartner with Sales leadership to align on pipeline targets, lead quality standards, and revenue goalsCollaborate with Customer Success teams on expansion marketing, retention campaigns, and advocacy programsWork closely with Product teams to ensure customer feedback informs product roadmap and positioningCoordinate with our CMO and CFO on budget planning, ROI measurement, and marketing investment decisionsRequired QualificationsBachelor's degree in Marketing, Business Administration, or related field8+ years of marketing experience in B2B technology companies, with 4+ years in leadership rolesProven experience scaling marketing organizations from startup through growth stagesDeep expertise in product marketing, demand generation, and content marketingExperience in data analytics, business intelligence, SaaS, or enterprise software markets strongly preferredDemonstrated ability to build, lead, and develop high-performing marketing teamsExperience managing budgets of $1-2M and driving measurable revenue impactStrong cross-functional collaboration and stakeholder management abilitiesProven track record of implementing scalable marketing processes and systemsExpert-level proficiency in marketing automation platforms (HubSpot, Marketo, Pardot)Advanced experience with CRM systems (Salesforce) and marketing analytics toolsStrong analytical skills with ability to interpret complex data and drive actionable insightsExperience with account-based marketing platforms and revenue attribution modelsKnowledge of SEO/SEM, social media marketing, and digital advertising strategiesExceptional written and verbal communication skills with executive-level presentation abilitiesStrategic thinking with ability to translate business objectives into marketing strategiesExperience developing compelling messaging and positioning for technical productsStrong project management skills with ability to manage multiple complex initiatives simultaneouslyPreferred QualificationsExperience in high-growth technology companies (Series B-IPO stage)Background in data visualization, analytics, or business intelligence toolsPrevious experience with partner ecosystem development and channel marketingTrack record of successful product launches and go-to-market executionExperience with international marketing and global expansion initiativesProfessional certifications in marketing automation, analytics, or product marketingBenefitsCompetitive salary and benefits packageComprehensive health, dental, and vision insuranceUnlimited PTO and paid holidaysMonthly Uber Eats creditIndustrious or similar co-working membershipSemi-annual team retreats and ad hoc meetupsA collaborative and supportive work environmentOriginally posted on Himalayas Apply To this Job