Social Media Influencer

Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and digital marketing, with a strong understanding of brand management and audience engagement. This role will involve developing and executing social media strategies that enhance our online presence, drive engagement, and support our overall marketing goals. Duties • Develop and implement comprehensive social media strategies to increase brand awareness and engagement across various platforms. • Create compelling content tailored to each social media channel, including graphics, videos, and written posts. • Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for effective social media management and scheduling. • Conduct SEO and keyword research to optimize content for search engines and improve visibility. • Monitor social media trends and conduct social listening to understand audience preferences and feedback. • Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns. • Collaborate with the public relations team to ensure consistent branding and messaging across all channels. • Manage relationships with influencers and partners to enhance brand visibility. • Proofread all content for accuracy, clarity, and adherence to brand guidelines. • Stay updated on the latest trends in digital marketing, e-commerce, and social media advertising (including Facebook Advertising). Experience • Proven experience in social media marketing or management with a strong portfolio showcasing content creation skills. • Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; video editing skills are a plus. • Familiarity with e-commerce platforms and their integration into social media strategies. • Strong relationship management skills with the ability to engage effectively with diverse audiences. • Excellent written communication skills with a keen eye for detail in proofreading content. • Knowledge of digital marketing principles including branding, public relations, photography, and video editing is highly desirable. Join us in shaping our brand's voice across digital platforms while engaging with our community in meaningful ways! Job Types: Full-time, Part-time, Contract Pay: $22.56 - $27.17 per hour Expected hours: 20 per week Work Location: Remote Apply tot his job Apply To this Job