Lead Paid Search Manager

About The Company:At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location. So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude. About the RoleWe’re seeking a Lead Paid Search Manager to join our Performance Marketing team, focused on scaling user acquisition across Google Search, Bing, Apple Search Ads (ASA), Google UAC, etc. This role will play a critical part in acquiring high value users, optimizing for LTV:CAC. The ideal candidate is both a creative and analytical thinker, with experience with both mobile and web acquisition. What you’ll do:Manage performance across Google Ads and other search platforms with a focus on LTV-driven growthLead experimentation with bidding models (e.g., LTV bidding, offline conversions), campaign structures, creative messaging, landing pages, and audience segmentationIdentify growth opportunities through account expansion, platform integrations, tooling, new product adoption, and staying current with the evolving search landscapeStay ahead of platform changes and new features, implementing beta opportunities when availableOwn regular analytics and reporting and effectively communicate performance insights, wins, and challengesPartner with product development and engineering teams to develop data feeds, LTV signaling pipelines, landing page variants, and implement tracking solutionsCollaborate with other marketers and product teams to ensure Paid Search is integrated into the overall growth strategyWho you are:7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or D2C productsProven track record of scaling search advertising spend efficiently while maintaining or improving LTV:CACDemonstrated success in conversion optimization, audience targeting, and creative testing methodologiesExperience with attribution models and incrementality testing, including how SEM complements SEOSkilled in budget planning and forecastingProficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and experience with Looker are a plus)In-depth understanding of automated bidding strategies with experience optimizing toward CPA or ROAS goalsPreferred QualificationsExperience with marketing subscription products or digital content servicesFamiliarity with mobile app marketing and app store optimizationExperience with Google Tag Manager, Looker, or Appsflyer is a plusAt Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $129,000 [minimum salary in our lowest geographic market within California] to $201,500 [maximum salary in our highest geographic market within California]. In the United States, outside of California, the reasonably expected salary range is between $106,500 [minimum salary in our lowest US geographic market outside of California] to $191,500 [maximum salary in our highest US geographic market outside of California]. In Canada, the reasonably expected salary range is between $135,000 CAD[minimum salary in our lowest geographic market] to $179,000 CAD[maximum salary in our highest geographic market]. We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package. Working at Scribd, inc. Are you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:United States: Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D. C. Canada: Ottawa | Toronto | VancouverMexico: Mexico CityBenefits, Perks, and Wellbeing at Scribd*Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work. Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees12 weeks paid parental leaveShort-term/long-term disability plans401k/RSP matchingOnboarding stipend for home office peripherals + accessoriesLearning & Development allowanceLearning & Development programsQuarterly stipend for Wellness, WiFi, etc. Mental Health support & resourcesFree subscription to the Scribd Inc. suite of productsReferral BonusesBook BenefitSabbaticalsCompany-wide eventsTeam engagement budgetsVacation & Personal DaysPaid Holidays (+ winter break)Flexible Sick TimeVolunteer DayCompany-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace. Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation. Want to learn more about life at Scribd? www.linkedin.com/company/scribd/lifeWe want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Apply to this Job