Startups Marketing Lead

Why join usBrex is the AI-powered spend platform. We help companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses. Tens of thousands of companies from startups to enterprises — including DoorDash, Flexport, and Compass — use Brex to proactively control spend, reduce costs, and increase efficiency on a global scale. Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career. Marketing at BrexThe Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential. What you’ll doWhat you’ll doAs the Startups Marketing Lead at Brex, you'll craft the entire story for one of our most dynamic customer segments. You’ll own the full go-to-market strategy for the startup segment - defining the narrative, shaping positioning, driving cross-channel campaigns, and aligning the entire customer journey to convert pipeline and grow adoption. You'll be the ultimate expert on how to connect with startup founders and their companies, understanding their unique challenges in growing and scaling their business. You'll communicate exactly how Brex products like our corporate cards, expense management, business banking, and more provide the essential financial tools to fuel their expansion from seed to scale. This role blends sharp strategic thinking with compelling creative storytelling, sitting right at the heart of product, brand, and go-to-market to fuel pipeline and ensure our startup customers thrive. Where you’ll workThis role will be based in our NY or SF office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week: Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work. ResponsibilitiesBuild our overall narrative and marketing strategy for the startup segment (i.e., pre-seed, seed, series A), serving as editor-in-chief for the startup motion - curating how the full product portfolio shows up across messaging, campaigns, events, and moreDevelop full-funnel sales plays and marketing campaigns to optimize every stage of the startups customer journey–from acquisition to adoption to retentionCreate sales and marketing materials that demonstrate why Brex is the platform of choice and the best company to partner with—these include pitch decks, one-pagers, web pages, customer testimonials, and thought leadership piecesBuild relationships with the startup community and represent Brex at key first-/third-party events (e.g., Brex Connect, Brex Supper Clubs, NYC TechWeek, NY FinTech Week, and various industry conferences and workshops)Collaborate across Product, Design, and Brand to create compelling narratives and powerful content experiences, including videos, demos, guides, and eventsDefine and report on key success metrics, including segment pipeline growth, campaign performance, and product adoption - and continuously optimize marketing plans based on dataAct as the connective tissue between Product, Sales, and Brand - ensuring narrative alignment, campaign prioritization, and go-to-market fit across the entire startup motionRequirements10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company5+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders2+ years of experience leading and scaling high-performing teamsAbility to travel to various startup-focused events in major U. S. cities (approximately 20%+ travel required)Customer-obsessed with deep empathy for startup / founder / entrepreneur challengesProven track record of translating features and products into compelling, customer-centric narrativesExpertise in market segmentation, personas, and customer journey mappingStrategic thinker who can execute tactically and work cross-functionallyProficiency with AI tools for productivity and content creationBonusExperience as a previous founder/entrepreneurExperience in high growth startupsCompensationThe expected salary range for this role in SF or NYC is $248,600 - $279,675. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored. Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored. Originally posted on Himalayas Apply To this Job