Lead Front End Developer

About BiOptimizersAt BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential. As Lead Front End Developer, you will spearhead the evolution of BiOptimizers' custom website and Funnel Builder platform, focusing on creating exceptional user experiences that drive conversion optimization. This role combines technical leadership with deep customer experience understanding to implement AI-generated marketing solutions and cohort-specific landing pages. You will lead front-end architecture decisions, mentor development talent, and ensure our digital properties deliver measurable business results through superior user experience design and implementation. Key ResponsibilitiesFront-End Architecture Leadership: Lead the technical architecture and development of our custom website and Funnel Builder platform, ensuring scalable, maintainable, and high-performing codePlatform Migration Leadership: Lead potential migration from custom platform to Shopify, integrating analytics and LTV insights apps to enhance business intelligence capabilitiesAI Marketing Integration: Implement front-end components for AI-generated marketing solutions, creating dynamic and personalized experiences for distinct customer cohortsConversion Rate Optimization: Design and develop high-converting landing pages and user interfaces, conducting A/B tests and implementing data-driven improvements to maximize conversion ratesCustomer Experience Focus: Analyze customer journey data and user behavior to inform front-end development decisions that enhance user experience and reduce friction pointsCohort-Specific Development: Build dynamic, personalized experiences that adapt to different customer segments and marketing campaignsPerformance Optimization: Ensure optimal website performance, page load speeds, mobile responsiveness, and cross-browser compatibilityCode Quality & Standards: Establish and maintain front-end coding standards, conduct code reviews, and implement best practices for version control and deploymentTeam Leadership & Mentorship: Guide and mentor junior developers, establish development workflows, and foster a culture of technical excellenceCross-functional Collaboration: Partner with design, marketing, and data teams to translate business requirements into technical solutionsTechnology Innovation: Research and implement cutting-edge front-end technologies and frameworks to maintain competitive advantageAnalytics Integration: Implement tracking and analytics solutions to measure user engagement, conversion metrics, and site performanceAccessibility & SEO: Ensure all front-end development meets accessibility standards and SEO best practicesDocumentation & Knowledge Sharing: Create comprehensive technical documentation and share knowledge across the development teamRequired Qualifications5+ years of experience in front-end development with 2+ years in leadership or senior developer rolesExpert-level proficiency in HTML5, CSS3, JavaScript (ES6+), and modern front-end frameworks (React, Vue.js, or Angular)Strong experience with responsive design, mobile-first development, and cross-browser compatibilityProven track record of building high-converting landing pages and optimizing conversion ratesExperience with version control systems (Git), build tools, and deployment pipelinesStrong understanding of web performance optimization, SEO principles, and accessibility standardsDemonstrated ability to lead technical projects and mentor development teamsExperience with analytics implementation and data-driven development decisionsPreferred QualificationsExperience with e-commerce platforms and custom funnel developmentShopify development experience and familiarity with Shopify app ecosystem for analytics and LTV insightsFamiliarity with AI/ML integration in web applicationsKnowledge of A/B testing frameworks and conversion optimization toolsExperience with health and wellness, supplements, or direct-to-consumer brandsBackground in headless CMS solutions and API integrationsUnderstanding of marketing automation and personalization technologiesExperience with modern CSS frameworks (Tailwind, Styled Components) and preprocessing toolsSoft SkillsStrong problem-solving abilities with attention to detail and user experience focusExcellent communication skills with ability to translate technical concepts to non-technical stakeholdersLeadership mindset with passion for mentoring and developing team membersAdaptability to work in fast-paced, high-growth environment with changing prioritiesCustomer-centric thinking with focus on conversion optimization and business resultsWork LocationThis is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones. Company Hours & CollaborationWith team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST. This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:Attend required meetingsCommunicate effectively across time zonesDeliver work by agreed-upon deadlinesEqual Opportunity StatementBiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law. Apply to this Job