Managing Digital Strategist

Managing Digital Strategists run Middle Seat’s largest email programs for progressive candidates, political committees, and nonprofits. They also manage and mentor junior members of the email team. As an experienced emailer, this job is an opportunity to work on some of the most notable fundraising and advocacy programs in our space. You will take the lead on strategy and execution with some of our most important clients. You will also learn to be an effective manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team management work. This role is part of the bargaining unit. Why Middle SeatCompetitive salaries and great benefitsWe only work for progressive organizations, candidates, and causesWe’re a proudly unionized team — part of the Campaign Workers GuildJob ResponsibilitiesWrite compelling fundraising and organizing emailsWriting embodies the voices and perspectives of our clients, with no edits neededExpertly adapts writing to various calls-to-actionWriting always deploys effective theories of changeWork with clients to get emails edited, approved, and scheduledCoordinates clients to review and finalize email copySolicits, accepts, processes, and incorporates copy feedback, from both senior team members and clientsProvides valuable and constructive copy feedback to more junior team membersPlays a role in helping to develop the copywriting skills of junior team membersCode, produce, target and test mass email communicationsEmail code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues. Follows our internal testing processes; sends email tests to team members for review and approvalFrequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch. Launches emails to targeted audiences with no mistakesUse multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.)Has mastered all CRM(s) used by their client(s)Has become fluent in 1-2 additional CRMsTrains and mentors junior team members on learning new CRMsAnalyze metrics and report back to clients on performance, best practices, test resultsCompiles metrics into cohesive, thorough, well-structured reportsAnalyzes those reports; derives strategic guidance from them Presents reports, analyses, and strategic guidance to clients with no assistanceMentors and/or manages junior team members in producing client reports Present detailed monthly reports to clientsCan independently build, present, and explain monthly reports to clients. Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedbackServe as a day-to-day contact with clients. Communicates extremely well with clients regularlyIs very responsive to client needs and requestsFrequently proactively anticipates and responds to client needsTake part in brainstorms, team meetings, conference calls, etc. Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetingsDevelop monthly content calendars and goals for clientsDevelops cohesive calendars that align with email scheduling best practices, with no assistanceSets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistanceHelps hold junior team members accountable to following calendars and reaching goalsA/B test everything you doRecommends innovative testing ideasConducts tests independentlySuccessfully concludes tests; compiles and presents test resultsHolds junior team members accountable to following testing protocolsAssists junior team members with testing procedures and reportsProduce ActBlue fundraising pages and testsBuilds fundraising pages that align with both client branding and digital fundraising best practices, with no assistanceRegularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updatedWrite copy for landing pagesWrites cohesive, appropriate, concise landing page copy, with no assistanceContribute significantly to new client pitchesProvides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contributeContent requires no editing, revising, and feedbackDirectly manage junior email team membersPlays a direct managerial role for at least one junior team memberSchedules and holds regular check-ins with direct reports to discuss professional development, growth, and progressContribute to employee goals, training, and growthWorks with direct reports to develop and actualize professional development goalsHelps to train junior employees; helps to on-board new employeesManages the performance evaluation process, with assistanceDelivers and conducts employee performance evaluations, with supervision Run training sessionsRuns training sessions to teach new/junior team members and improve team knowledgeRecommends training topics; manages the process of developing and delivering corresponding trainings Give feedback on programming and draftsProvides constructive, thorough, well-thought-out copy feedback and edits Reviews email code for issues or irregularities; recommends effective solutionsProject managementIndependently manages projects Manage junior team members on projectsTeaches project management skills to junior team membersLead on setting up new client accountsEffectively manages new client setup and onboardingWork with our product team to develop landing pages and templatesCoordinate with the product team to produce on-brand landing pages and templates that embody digital best practicesSet up CRMsSets up and/or transition over to a new CRM instance for a clientPlay a role in the management of Middle Seat’s email teamRecommends improvements to email team systemsHelps streamline email team processesContributes to the process of interviewing and recruiting new email team membersAssists with determining client and backup allocation and team member workloadsRequirements4+ years of relevant experience in email fundraising (or similar)Most employees at this level will need at least 24 months to earn a promotion to the next level Mastery of 3+ common CRMs or fundraising platforms (ActionKit, ActBlue, Blue State Digital, ActionNetwork, NationBuilder, etc.)Ability to quickly learn new tools and CRMsMastery of email writing for fundraisingUnderstands and effectively utilizes theories of changeExcellent writing skills (diction, grammar, sentence structure, spelling)Able to switch voice and tone per client needsProficiency in HTML and CSS as needed to run major email programsAble to manage large clients unassistedCreative writing chopsEnthusiasm for data and testing fundraising contentA desire to play a role in fundraising for major political campaigns, nonprofits, and causesAttention to detailInformal or formal management or mentorship experience preferredInterest in helping to manage a growing, diverse team of email specialistsBenefitsSalary starts between $90,000 and $100,000Commensurate with years and depth of experienceProfit sharing plan: share in the growth and success of Middle Seat$50 mobile phone subsidy monthly100% premium coverage for health, dental, and visionZero deductible health planWellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace$100 monthly student loan reimbursement$350 monthly mental health reimbursement$1,000 annually towards professional development 6% employer match on your 401k retirement account20 paid vacation days off, plus your birthday, plus your birthday and work anniversary offUnlimited sick leave12 weeks of paid leave for new parents and a discount on services from Kindbody We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply. To ApplyIf you are interested in this position, submit your application using the application form. Please refrain from emailing your application directly to members of the team. Any applications that are not received using the application form may not be considered. Originally posted on Himalayas Apply To this Job