Experienced Digital Media Buyer & Google Ads Specialist for Climate Action Campaigns

Join the Fight Against Climate Change with Potential Energy Coalition At Potential Energy Coalition, we're on a mission to educate, inspire, and mobilize people worldwide to demand action on climate change. As a fast-growing startup, we're leveraging cutting-edge marketing strategies and deep analytics to drive meaningful impact. We're now seeking a skilled Digital Media Buyer and Google Ads Specialist to join our dynamic team and play a crucial role in our multimedia campaigns. About Us Potential Energy Coalition is an innovative organization dedicated to solving the communications problem surrounding climate change. By harnessing the power of creative storytelling and data-driven insights, we're connecting with people on a human level to tip the balance on policies that will accelerate the energy transition. Our campaigns are backed by extensive audience research, yielding actionable insights that shift the climate narrative and drive results. Job Overview As a Digital Media Buyer and Google Ads Specialist, you'll be an integral part of our in-house media team, responsible for planning, purchasing, and optimizing our multimedia campaigns across Google Ads platforms, including YouTube, search, and display. You'll work closely with our performance marketing and analytics teams to drive campaign success and deliver measurable results. Key Responsibilities Manage and execute paid distribution of campaign content across Google Ads platforms, including YouTube, search, and display. Set up, optimize, and report on Google Ads campaigns, ensuring seamless integration with our overall media mix. Create and maintain audiences in Google Ads for targeting, remarketing, and cross-channel integrations. Produce regular reporting and campaign insights, including GA4 performance analysis and recommendations for improvement. Participate in strategic planning to guide the growth and impact of our digital video, paid search, and display practice. Ensure timely and efficient delivery of advertising campaigns, particularly during high-profile events and cultural moments. Collaborate with internal teams to track billing and reconciliation of impressions and spend. Communicate with external partners, including client and agency teams, vendors, and Google representatives. Implement best practices for copy, creative, and audience targeting in Google Ads, with oversight from our media and brand teams. Essential Qualifications 4-5 years of experience as a digital buyer at a brand, publisher, agency, or similar organization. Expertise in Google Ads, including DV360, SA360, and other relevant platforms. Proven experience with YouTube video advertising, including skippable/non-skippable, Trueview, Discovery, and bid strategies. Strong analytical skills, with the ability to translate large data sets into actionable insights. Experience with paid search via Google Ads, including keyword list building, ad copy development, and integration with SEO. Hands-on experience with digital marketing tools, including Google Tag Manager, GA4, and ad testing. Bachelor's degree or higher. Preferred Qualifications Familiarity with other digital media platforms, such as The Trade Desk, Meta, TikTok, LinkedIn, and Twitter. Certifications in relevant platforms, including Google Ads Search, Google Analytics, and Microsoft Ads. Experience working with first-party CRM lists and/or voter file audiences. Client-facing communication experience. Skills and Competencies To succeed in this role, you'll need to be a proactive, results-driven, and expert multi-tasker with exceptional attention to detail and organizational skills. You'll be a strong strategic thinker, quick learner, and good listener, with excellent problem-solving skills and the ability to connect the dots between data and outcomes. Strong verbal and written communication skills are essential, as is a positive 'can-do' attitude and a passion for fighting climate change. Career Growth Opportunities and Learning Benefits At Potential Energy Coalition, we're committed to helping our team members grow and develop in their careers. As a Digital Media Buyer and Google Ads Specialist, you'll have the opportunity to work on high-profile campaigns, develop your skills in data-driven marketing, and collaborate with a talented team of professionals. You'll also have access to ongoing training and professional development opportunities to help you stay up-to-date with the latest industry trends and best practices. Work Environment and Company Culture Our work environment is a unique blend of non-profit mission-driven work supported by a high-caliber team that comes largely from the private sector. We're a close-knit, dedicated, and fun group of colleagues who strive to create a culture of support, opportunity, and inclusion. We value diversity, equity, and inclusion, and are committed to creating a work environment that is safe and open to all employees and partners. Compensation, Perks, and Benefits We offer a competitive salary and benefits package, including: Salary Range: $75,000-85,000 annually. 100% medical premiums covered by PE, $0 copays, $0 deductible (in-network). Dental and vision coverage. 401K eligibility on the first day of employment, with up to 6% match on contributions. And more! Join Our Team If you're a motivated and experienced Digital Media Buyer and Google Ads Specialist looking to make a meaningful impact in the fight against climate change, we want to hear from you. Apply now to join our dynamic team and help drive the success of our multimedia campaigns. Potential Energy Coalition is an equal opportunity employer, committed to attracting, developing, and retaining exceptional people, and to creating a work environment that is dynamic, rewarding, and enables each of us to realize our potential. Apply for this job