Experienced Go-to-Market Strategy and Enablement Manager for AI and Emerging Technologies - West Coast Remote Role

Introduction to Appen and the Role Appen is a pioneering force in the realm of AI enablement, specializing in critical tasks such as model improvement, supervision, and evaluation. By leveraging a global crowd of over one million skilled contractors, who speak over 180 languages and dialects, representing 130 countries, and utilizing the industry's most advanced AI-assisted data annotation platform, Appen collects and labels various types of data. This data is instrumental in building and continuously improving the world's most innovative artificial intelligence systems. As a trusted partner to the world's largest technology companies, Appen is now at the forefront of helping leaders in automotive, financial services, retail, healthcare, and governments deploy world-class AI products with confidence, especially with the recent explosion of interest in generative AI. At Appen, our purpose is clear: to ensure all AI models are helpful, honest, and harmless, thereby unlocking the power of AI to build a better world. We foster a learn-it-all culture that values perspective, growth, and innovation, and we are committed to creating an inclusive and diverse workplace. As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About the Position We are seeking an experienced Go-to-Market Strategy and Enablement Manager to play a pivotal role in shaping how we land and expand our most strategic accounts and capture the next wave of growth in AI. This role is ideal for a former management consultant looking to transition beyond analysis into direct impact, working on complex deals, driving cross-functional GTM initiatives, and influencing real revenue outcomes. You will partner closely with Sales, Product, Marketing, Strategy, and Leadership teams to craft winning account strategies, build tailored customer narratives, and scale successful initiatives across the organization. Key Responsibilities Drive Go-to-Market strategy for top enterprise accounts and AI/ML or generative AI use cases, ensuring alignment across Product, Sales, Marketing, and the Executive team. Serve as a strategic advisor on key deals, leading stakeholder mapping, account planning, opportunity analysis, and creating C-level pitch materials. Develop repeatable GTM frameworks, sales plays, and industry-specific toolkits that transform one-off wins into scalable programs. Lead sales enablement initiatives that bring product strategy and value messaging to life for enterprise buyers. Utilize customer segmentation, vertical insights, and account intelligence to influence territory strategy, campaign design, and messaging priorities. Essential Qualifications 3–6 years of experience in management consulting (e.g., McKinsey, BCG, Bain) or a strategic GTM/Revenue role supporting complex enterprise sales. High curiosity and interest in AI and emerging technologies, and how these technologies are transforming business. Excellent structured thinking and communication skills, with the ability to turn complexity into compelling executive-ready narratives. Strong collaboration and stakeholder influence skills across functions and seniority levels. Self-starter mindset, with comfort operating in ambiguity and a fast-paced, startup-like environment. Preferred Qualifications Experience in B2B SaaS, data/AI, or go-to-market roles in regulated industries like finance, healthcare, or public sector. Familiarity with GTM tools such as Salesforce, Gong, Hubspot, or other platforms. Skills and Competencies To succeed in this role, you will need to possess a unique blend of strategic thinking, communication skills, and the ability to drive cross-functional initiatives. Your experience in management consulting or a similar field will have equipped you with the skills to analyze complex situations, develop effective strategies, and communicate these strategies to both internal stakeholders and external clients. Additionally, your interest in AI and emerging technologies will be crucial in understanding the rapidly evolving landscape of our industry and in developing innovative solutions for our clients. Career Growth Opportunities and Learning Benefits At Appen, we are committed to the growth and development of our employees. As a Go-to-Market Strategy and Enablement Manager, you will have the opportunity to work on complex and challenging projects, develop your skills in strategy development, sales enablement, and cross-functional collaboration, and contribute to the growth and success of our organization. Our learn-it-all culture encourages continuous learning, innovation, and experimentation, providing you with the ideal environment to expand your professional capabilities and pursue your career aspirations. Work Environment and Company Culture Appen's work environment is dynamic, innovative, and collaborative. We value diversity, inclusivity, and equality, and we are committed to creating a workplace where everyone feels welcome and valued. Our company culture is built on the principles of customer obsession, action orientation, and winning together, which means that we are passionate about delivering exceptional results for our clients, we are proactive and decisive in our actions, and we celebrate our successes as a team. Compensation, Perks, and Benefits The compensation for this role will be competitive, with a salary range of $130,000 - $150,000 per year, depending on skills, experience, and qualifications. In addition to a competitive salary, we offer a range of perks and benefits, including opportunities for professional growth and development, a collaborative and dynamic work environment, and a comprehensive benefits package. Conclusion If you are a motivated and experienced professional looking for a challenging and rewarding role in a rapidly growing industry, we encourage you to apply for the position of Go-to-Market Strategy and Enablement Manager. With your skills, experience, and passion for AI and emerging technologies, you will play a critical role in shaping the future of our organization and contributing to the development of innovative AI solutions that are transforming the world. Join our team and be part of a journey that is unlocking the power of AI to build a better world. Apply now and take the first step towards an exciting and rewarding career with Appen. Apply for this job