Copywriter - eCommerce & DTC Marketing

About BiOptimizersAt BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential. Role OverviewAs a Copywriter - eCommerce & DTC Marketing, you will support the core marketing team supporting the Direct-to-Consumer (DTC) and eCommerce functions. The ideal candidate should have a strong history of creating effective copy for different digital channels. They should excel in performance marketing, retention strategies, and promotional campaigns. Experience in the health and wellness industry, particularly in supplements, holds great value. Key ResponsibilitiesPerformance Marketing Copy: Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok. Also, optimize for Google Ads and display ads. Focus on driving customer acquisition and boosting ROI. Email & Retention Marketing: Create engaging email campaigns. Include a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates. This helps maximize customer lifetime value. SMS Marketing: Write concise, action-oriented SMS campaigns that drive engagement and conversionsPromotional Campaigns: Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels. Product Descriptions: Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions. Landing Page Copy: Create optimized landing page copy that aligns with campaign objectives and maximizes conversion ratesA/B Testing: test copy variations and course-correct based on performance dataBrand Voice: Keep a steady brand voice and message at all customer touchpoints. Adjust the tone for different channels and audiences. Required Qualifications5+ years of copywriting experience with a focus on eCommerce and DTC brandsProven expertise in performance marketing copy with demonstrable results in ROAS improvementStrong background in retention marketing, including email marketing automation and customer lifecycle campaignsExperience with SMS marketing campaigns and best practices for mobile-first copyA portfolio demonstrating successful promotional campaigns that drove significant revenue growthStrong grasp of consumer psychology and persuasion techniques. Insights from behavioral science are a bonus. Data-driven mindset with the ability to interpret analytics and adjust copy strategy accordinglyExperience with A/B testing methodologies and conversion rate optimizationPreferred QualificationsHealth and wellness industry experience, particularly in dietary supplements, vitamins, or nutraceuticalsA general understanding of FDA regulations and compliance requirements for health-related marketing claimsExperience writing for subscription-based business modelsKnowledge of SEO best practices for eCommerce contentExperience with user-generated content campaigns and influencer marketing copyAdditional SkillsDTC Marketing- Proven ability to drive customer acquisition, retention, and revenue growth through direct-to-consumer (DTC) marketing strategies across digital channelCustomer Journey Mapping: Understanding the full customer lifecycle from awareness to advocacyConversion Copywriting: Expertise in direct response copywriting principles and frameworks (AIDA, PAS, etc.)Multi-Channel Integration: Create a consistent message across email, SMS, social media, and web. Personalization & Segmentation: Experience crafting targeted messages for different customer segmentsMobile Optimization: Understanding of mobile-first copy requirements and character limitationsCompensationAnnual Salary Range: $70,000-$85,000 USDCompensation is determined based on experience, role classification, and location. Currency and payment method will be confirmed during the offer process. To Apply:Please send your resume or CV, a cover letter, and a link to your portfolio. Work LocationThis is a fully remote position. BiOptimizers has a globally distributed team and supports flexible work arrangements across time zones. Company Hours & CollaborationWith team members across many countries and time zone differences of up to 16 hours, we’ve established a standard collaboration window from 9:00 AM – 5:00 PM EST. This is not a required work schedule, but a shared time frame for meetings and team syncs. At BiOptimizers, we support flexibility — team members are encouraged to work the hours that best suit them, as long as they:Attend required meetingsCommunicate effectively across time zonesDeliver work by agreed-upon deadlinesEqual Opportunity StatementBiOptimizers is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law. Apply to this Job