Director of Digital Marketing - Remote Work Opportunity with a Leading EdTech Company

Transforming Education through Innovative Digital Marketing Strategies Join Workwarp, a pioneering EdTech company, as a Director of Digital Marketing and spearhead our digital growth initiatives in the K12 Individual business division. As a visionary leader in digital marketing, you will play a crucial role in shaping our online presence, driving audience engagement, and fostering business growth. About Our Organization Established in 1967, our organization has been at the forefront of providing enriching educational travel and experiential learning opportunities to students worldwide. With a diverse portfolio of programs spanning over 100 countries, we have been instrumental in broadening students' horizons beyond the classroom, promoting personal growth, and cultivating global awareness. Our mission is to continue delivering innovative and impactful educational experiences that empower the next generation of leaders. Job Overview As the Director of Digital Marketing, you will be an integral part of our Direct-to-Consumer team, working closely with Product Marketing and Sales teams to devise and execute comprehensive digital marketing strategies. Your expertise will be crucial in driving our online growth, enhancing user experience, and achieving business objectives. You will lead a team of talented marketers and collaborate with external agencies to develop innovative approaches that expand our reach and drive business results. Key Responsibilities Collaborate with Product Marketing and Sales teams to develop and execute strategic digital marketing plans aligned with business objectives. Drive audience growth and guide prospects through the buyer's journey by enhancing our online presence across various digital channels. Implement SEO and content marketing strategies to improve search engine visibility and attract target audiences. Optimize website performance through user testing and conversion rate optimization (CRO) initiatives. Oversee digital advertising campaigns in partnership with external agencies to boost brand awareness and generate qualified leads. Establish KPIs and metrics to measure campaign performance and provide regular reporting to stakeholders. Conduct market research to identify industry trends and competitive insights, informing strategic decision-making. Ensure quality and consistency of digital content across various platforms, including websites, social media, and advertisements. Stay abreast of emerging trends and technologies in digital marketing, recommending innovative approaches to drive business growth. Foster a culture of continuous improvement and mentorship within the digital marketing team. Essential Qualifications To excel in this role, you should possess: A Bachelor's degree in Marketing, Business, Advertising, or a related field; an MBA is preferred. 10+ years of experience in Digital Marketing, preferably in B2C or ecommerce industries. Proficiency in marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Google Analytics, etc. Experience with web analytics platforms and Content Management Systems (CMS) such as WordPress, Sitecore, and HubSpot. Strong communication, organizational, and team management skills. An analytical mindset with a focus on data-driven decision-making. The ability to adapt to evolving consumer trends and technological advancements. Preferred Qualifications While not mandatory, the following qualifications will be considered a plus: Previous experience in B2C or ecommerce industries. Advanced knowledge of digital marketing tools and platforms. What We Offer At Workwarp, we are committed to providing a supportive and collaborative work environment that fosters growth and innovation. Our benefits package includes: A comprehensive benefits package, including medical, dental, and vision coverage, as well as life insurance and retirement savings options. Generous paid time off and flexible scheduling opportunities. Professional development and tuition reimbursement programs. Travel discounts and opportunities. A commitment to diversity, equity, and inclusion initiatives. Company Culture We are dedicated to building a diverse workforce and fostering an inclusive workplace culture. As an equal opportunity employer, we welcome applications from qualified candidates without regard to race, color, religion, gender, sexual orientation, age, disability, or veteran status. Career Growth Opportunities As a Director of Digital Marketing, you will have the opportunity to develop your skills and expertise in a dynamic and rapidly evolving industry. You will be part of a talented team that is passionate about delivering innovative educational experiences and driving business growth. Our organization is committed to providing opportunities for professional development and career advancement. Learning Benefits By joining our team, you will have access to a range of learning benefits, including: Professional development programs. Tuition reimbursement opportunities. Industry conferences and workshops. Mentorship and coaching. Compensation and Perks We offer a competitive salary and a comprehensive benefits package that reflects our commitment to supporting the well-being and career growth of our employees. Join Our Team If you are a visionary leader with a passion for digital marketing and a commitment to driving business growth, we encourage you to apply for this exciting opportunity. Don't worry if you don't meet every single requirement – we value a great attitude and a willingness to learn above all. Submit your application today and become part of our dynamic team! Don't Hesitate, Apply! We look forward to receiving your application. Please click on the link below to apply for this job. Apply for this job