Werkstudent*in- Marketing

About HandshakeHandshake is building the career network for the AI economy, backed by the largest and most trusted job network on the internet. As the only three-sided job marketplace connecting 18 million knowledge workers, 1,500 educational institutions, and 1 million employers, Handshake powers career discovery, hiring, and upskilling—from first internships to full-time roles, freelance work to gig work, and beyond. Founded in 2014, we’ve built the most trusted platform for early talent—owning the college-to-career market and powering nearly every career center. Today we’re building on that foundation to help students and early professionals upskill or reskill for the future. Now’s a great time to join Handshake. Here’s why:Category Leader: Over 92% coverage across US universities & 77% of total US university student population. Proven Market Demand: Deep employer partnerships across Fortune 500s and the world’s leading AI research labs. World-Class Team: Leadership from Scale AI, Open AI, xAI, Notion, Coinbase, and Palantir, just to name a few. Capitalized & Scaling: $434M raised with a $175M+ run rateAbout the RoleWe’re looking for a motivated and creative Marketing Working Student (Werkstudent*in) to support our growing team in Europe. In this role, you’ll contribute to marketing campaigns, social media, events, and content creation that help us build awareness, engage students and universities, and strengthen Handshake’s brand in the European market. This is a great opportunity to gain hands-on marketing experience in a fast-growing international startup while making a real impact on the future of career development. ResponsibilitiesSupport the planning and execution of marketing campaigns across digital and offline channelsSupport with product launches and communicating feature updates to our partners Help drive engagement with our brand new feature launch, the Handshake feed, amongst our Gen Z audienceAssist with content creation (social media posts, blogs, email newsletters, and presentations)Help grow our social media presence (LinkedIn, Instagram, TikTok)Conduct market and competitor research to support marketing strategyAssist with the organisation and promotion of events (virtual and in-person)Coordinate with the European Handshake marketing team to localize content and campaigns for the German marketDesired CapabilitiesEnrolled as a student at a university in Germany (Bachelor’s or Master’s program)Strong interest in marketing, communications, or related fieldsExcellent written and verbal communication skills in German and EnglishCreative mindset with attention to detailHands-on mentality and willingness to take initiativeFamiliarity with social media platforms and digital marketing trendsPrevious internship, working student experience, or relevant project work in marketing is a plusWhat We OfferA dynamic and international work environment with a mission-driven companyFlexible working hours (15–20 hours per week) to fit around your studies Berlin office in Mitte with flexibility to work hybridOpportunity to gain practical marketing experience in a fast-growing tech companyFlat hierarchies and a supportive team that values your ideas and contributionsCompetitive working student compensationUrban Sports Club membershipLunch in the Berlin office on Tuesdays and Thursdays Apply to this Job