Senior Manager, Digital Merchandising

Description: Purpose of Role Under Armour is seeking a strategic and inspiring leader to oversee our Site Merchandising function across the U. S. and Canada. This role is responsible for driving digital growth through a best-in-class site experience across UA.com and the App. Own and evolve the site merchandising strategy for the U. S. and Canada to drive conversion, engagement, and revenue across the site and app. Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments. Partner with cross-functional business partners from merchandising, marketing, digital product through UA’s Go-To-Market process to define future season on-site merchandising strategies and bring aligned upon strategy to life on UA.comEnsure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling. Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting. Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy. Leverage A/B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time. Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends. Develop business requirements for on-site enhancements and partner with product managers on execution. Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks. Lead and inspire a team of 4–8 Site Merchants, fostering a culture of performance, curiosity, and continuous learning Requirements: Bachelor's degree with 8-10 years of relevant experience in site merchandising, e-commerce, digital commerce.4+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise. Demonstrates in-depth specialized knowledge of product merchandising development, eCommerce, planning & brand strategy processes. Strong project management, analytical, problem-solving, and verbal/written communication skills requiredEffective communicator, verbal and written. Strong and confident presentation skills. Ability to drop barriers between departments and get things done through strong POV, influence, and cooperationExperience with Salesforce Commerce Cloud or like product management system Benefits: Paid 'UA Give Back' Volunteer Days: Work alongside your team to support initiatives in your local communityUnder Armour Merchandise DiscountsCompetitive 401(k) plan matchingMaternity and Parental Leave for eligible and FMLA-eligible teammatesHealth & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being Apply tot his job Apply To this Job