Director of Strategic Marketing for Colleges and Universities - Northeast Region

Unlock Your Career Potential with The Coca-Cola Company Join the iconic brand that's been refreshing the world for over 130 years. We're not just a beverage company; we're a global community of passionate employees who are making a difference every day. At The Coca-Cola Company, we're committed to nurturing an inclusive culture that values diversity, equity, and inclusion. We're seeking a highly motivated and experienced marketing professional to lead our strategic marketing efforts for colleges and universities in the Northeast Region. About the Role As the Director of Strategic Marketing for Colleges and Universities, you will be responsible for driving the strategic planning and acquisition of key colleges and universities in the Northeast Region. You will build and maintain strong relationships with senior leaders at these institutions, advancing partnerships and driving business growth. This is a senior leadership role that requires a deep understanding of the consumer-packaged goods industry, marketing strategies, and business planning. Key Responsibilities Develop and execute strategic plans to acquire and partner with key colleges and universities in the Northeast Region. Build and maintain 'unbreakable relationships' with senior leaders at colleges and universities, advancing partnerships and driving business growth. Collaborate with regional leaders and bottlers to align on long-term C&U asset acquisition, investment strategy, and business plans. Develop and manage large system sponsorship investments and direct marketing expenses. Collaborate with category leads to enable key platforms to be leveraged on college campuses. Work with regional marketing teams to increase per caps and achieve annual business plans. Analyze financial, competitive, and other information to inform business decisions. Negotiate marketing asset agreements and manage partnerships with schools. Qualifications & Requirements To be successful in this role, you will need: 5 or more years of experience in the consumer-packaged goods/beverages industry or sports business. Cross-functional and agency management experience. Analytics experience - ability to draw insights and action from data. Planning experience - strategic thinking (forward-looking vision and anticipating future needs). Marketing Asset Negotiation Experience. Marketing Execution experience - understanding of 'Path to Purchase' principles. Preferred Qualifications While not required, the following qualifications will be considered a plus: Experience working in the education or non-profit sector. Knowledge of the Coca-Cola system and its business operations. Experience with business planning and financial analysis. Skills and Competencies To excel in this role, you will need to possess the following skills and competencies: Brand Storytelling. Business Planning. Competitor Analysis. Corporate Budgets. Cross-Functional Integration. Leadership. Long Term Planning. Marketing Strategies. Negotiation. Organization. Presenting with Impact. Project Management. Career Growth Opportunities and Learning Benefits At The Coca-Cola Company, we're committed to supporting the career development of our employees. As a Director of Strategic Marketing for Colleges and Universities, you will have the opportunity to: Develop your leadership skills and expertise. Work with global marketing leaders and expand your network. Be exposed to emerging digital platforms and marketing insights. Be part of a creative team culture that supports taking risks and innovation. Work Environment and Company Culture We're a global community of passionate employees who are making a difference every day. Our culture is grounded in our company purpose, to refresh the world and make a difference. We value diversity, equity, and inclusion, and we're committed to creating a workplace that is inclusive and supportive of all employees. Compensation, Perks, and Benefits We offer a competitive salary range of $130,200 to $168,700, depending on geography, job-related knowledge, skills, and experience. In addition to base pay, you will be eligible for an annual incentive reference value percentage of 30%. We also offer a full range of medical, financial, and other benefits, dependent on the position. Why Join The Coca-Cola Company? We're not just a beverage company; we're a global community of passionate employees who are making a difference every day. By joining our team, you will be part of a iconic brand that's been refreshing the world for over 130 years. You'll have the opportunity to work with global marketing leaders, be exposed to emerging digital platforms and marketing insights, and be part of a creative team culture that supports taking risks and innovation. Ready to Take the Next Step? If you're a motivated and experienced marketing professional looking to take your career to the next level, we want to hear from you. Apply now to join our team as a Director of Strategic Marketing for Colleges and Universities. We're an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Apply for this job